Every year during the month of April, the city of Milan lights up for the famous Salone del Mobile (an event which is one of the highlights regarding Furniture Design for operators, clients, and diehard Design fans) that typically runs for 6 days.

This year the event was moved up to the first week of April in such a way as to let the poor souls decanter and head on out toward the Easter break which is an important Holiday break here in Italy. For me, this period typical revolves around a mad rush of getting digital projects out in time such as to highlight and shine the companies I have as clients so the stress level is quite crazy.

Once the projects are delivered I do get a chance to go out and visit installations that I did find of interest and which I would like to highlight below:

1. Invisible Outlines by Nendo
I was lucky enough to be able to see this fantastic exhibition by the designer Nendo even if the lines were running around 45 minutes to get in. In conjunction with the Jill Sanders showroom in Milan, space was transformed into a white oasis with an emphasis on the sharing a new way of envisioning objects. My favorite piece in the space was the Jellyfish Vases which consisted of transparent silicon vases inside a tank that oscillated and reacted to wave movements from inside a pump. Super proud to have my friend Tim Power involved in this exhibit.
Dezeen website account of the project

  • Nendo Invisible Outline
  • Nendo Invisible Outline

Short video from the installation

2. The Skin of the Architecture by PiuArch
In October of last year, I moved my studio towards the Brera area of town and I now have the pleasure of being next door neighbors with this creative studio that decided to cover the facade of the full-length wall with hanging flowers. This along with an exhibition of their works inside the studio created a flow of traffic in our courtyard which was a marvel to witness. Bravi!

The Skin of Architecture described on the Fuori Salone Magazine web site

  • Nendo Invisible Outline
  • Nendo Invisible Outline

3. Foundation from Forma Fantasma
A wonderful play of reflections from very elegant lamp structures was another of my favorites at the Fuori Salone in Milan. This talented team from Amsterdam took over the Krizia Fashion showroom (which usually was reserved for Ingo Maurer and Ron Arad in past editions) and presented an elegant and surreal play with reflections.

Description of the project on the Forma Fantasma web site

In a nutshell my favorites!

Nazim

Milan Furniture Fair 2017 has ended! 1

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